A Trademark can play an invaluable role in your marketing and branding activities and is defined simply as a distinctive sign or indicator that can be used by an individual, business organisation or other legal entity to identify to consumers that the product or service is from a unique source, whilst also distinguishing it’s products or services from those of other entities.A Trademark can be:
- A name, word or phrase
- A logo, symbol or design
- Based on color, smell or sound
- A company or brand name
There are two main features that a trademark must comply with. It must be distinct for the goods and services it is used for and it must not mislead people about the nature of your products or services.
A trademark may not necessarily be registered, if this is the case it must have sufficient trading reputation and goodwill built up around the mark. Common Law may give some protection here but this is likely to be difficult and costly to protect against.
Generally registering a trademark provides added protection, however the registration process incurs a fee. The benefit of registering is that it establishes, in law, that your mark is in fact a ‘trade mark’ and that it belongs to you and you alone. Once this is established you then have an automatic right to take legal action against anyone who infringes it. Due to the consequences of infringement, registering can act as a deterrent for those people who might have otherwise done so.
To register a trademark in the UK you have to apply to the Intellectual Property Office. Before registering however you should consider the following points:
- Carry out a detailed search to check that nobody else has registered the same or similar trademark for the goods or services
- Make sure that you are 100% happy with the trademark as it cannot be altered after the application has been submitted
- List all of the goods and services you wish your trademark to cover
Your application should be examined by the Intellectual Property Office within one month of receiving it and if your application is successful it will then be published in the Trade Marks Journal. Assuming there are no objections to your application your trade mark will be registered two months later and you should receive a certificate of registration.
Registering a limited company can also be beneficial in this type of situation as it will give some protection to your company name in stopping other companies from registering that particular name, whilst also providing other benefits such as tax savings, limited liability and enhanced perception of your company.
Wisteria are not trade mark attorneys and any information provided is general information. You are recommended to take professional advice from a trade mark attorney should you wish to understand more.
If you would like to start the company formation process now please follow the link below and for any further information on company formations please contact our support team on 0844 893 0808 or send them a message at formations@wisteria.co.uk and they will respond shortly.
https://www.wisteriaformations.co.uk/uk_company_registration/list_company
Wisteria differentiates and benefits from being part of Wisteria Charted Accountants giving reassurance of high quality and professional service as well as being able to take advantage of a variety of complementary services including free telephone support as well as free consultation with a tax adviser or Chartered Accountant. On top of this the company offers a range of additional services including:
- Accountancy and business advice
- Business Plans
- Tax advice
- Company Secretary
- Registered office and mail forwarding
- VAT registration / PAYE registration

Above are the latest figures on new company formations of limited companies for the last 8 months including the monthly percentage change, the percentage change on the same period from the previous year and the percentage of incorporations filed online.
When you form a company with a company formation agent, you will have a choice to choose additional products and services in addition to the basic service that is offered. Here are some of those extra products that you may want to consider when you form your company.
When forming your limited company it is essential to understand what, as a director, will be expected of you once you have set up a limited company. To do this you will firstly need to know the various roles that a director is expected to carry out.
The first point to be made is that shares in a Private Limited Company are not necessarily tradable and will not be offered to the public on a recognised stock exchange. Only shares in public companies may be offered to the public on a recognised stock exchange.
A ‘dormant company’ is, technically speaking, a company that has no significant accounting transactions during a financial year. This is effectively a company that is not trading, therefore will have no accounting transactions other than some specific transactions such as the initial payment for the issued shares on incorporation and other transactions that are effectively administrative for the company, such as filing an annual return with Companies House.
When forming your new limited company, there are a few things that we as the company formation agent need to carry out before we can proceed with your application. The most important of these is carrying out the Anti Money Laundering Checks.

